Campaigns
Our road safety campaigns are a key part of our strategy to raise road safety awareness.
Explore RSA campaigns
Our road safety campaigns are a key part of our strategy to make everyone aware of the importance of road safety and the consequences of not obeying the law
The campaign and road safety appeal are being made as new research published by the RSA shows a worrying increase in people being injured while cycling
Explore campaignCurrent campaigns
This campaign is designed to make disqualification more salient to young male drivers by making it relevant to them in a novel way. It is not about losing your licence; it’s about losing the freedom and independence that your licence gives you.
This campaign aims to address the rising number of fatalities on our roads by encouraging people to have life-saving conversations with family members about their unsafe driving behaviours.
Road safety campaign that demonstrates to drivers that the time they save when going over the speed limit by 10Km/h is minimal and not worth losing their licence or their life over.
Our new TV led E-scooter campaign aims to raise awareness of the new laws for E-scooters.
Discover Mary Ward: A remarkable life cut short. Learn about her pioneering achievements and tragic end. From first to last, help us achieve Vision Zero.
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Anti-drug driving campaign by the Road Safety Authority (RSA). Facts. Garda drug testing. TV ad, radio ad. Consequences.Prescription and over the counter drugs.
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Cyclists campaign by the Road Safety Authority (RSA). Cycling safely. Facts. Sharing the road with cyclists. Cycle safe, cycle smart. Vulnerable cyclists.
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Crashed Lives Drink Driving campaign by the RSA. For Ciaran. TV ads, radio ad, video. Ciaran Treacy.Facts about drink driving. Morning after TV ad, radio ad.
The J1 social media campaign is a joint campaign between RSA, USIT and An Garda Síochána to highlight the consequences of getting a drink or drug driving conviction for young males
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Severe weather campaigns from the Road Safety Authority (RSA). Teresa Mannion. Be Winter-Ready. TV ads. Radio ads. Severe weather safety advice.
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Seat belts campaign by the Road Safety Authority (RSA). What do you think will happen? Collaboration with GPA and WGPA. Remembrance ribbon. Videos, social media
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The #NotEven1 campaign is aimed at making motorists aware of the importance of maintaining absolute focus behind the wheel, and the fact that you should never ever drink, as it impairs performance – which can put both the driver and other road users at serious risk.
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Mobile phone campaigns by the Road Safety Authority (RSA). Mobile phone use while driving. Facts. Anatomy of a split second. Distracted driving. Don’t look back.
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Promoting the benefits of 30km/h speed limit zones and build support for the introduction of the 30km/h limit in urban areas.
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Road safety campaign urging road users to act responsibly and safely when using the roads
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Reminding learner and novice drivers that a lower penalty point threshold applies to them
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Anti-speeding campaign by the Road Safety Authority (RSA). Facts about speeding and breaking speed limit. Slow Down. TV ad, Radio ad. Cathy Davey song.
The Road Safety Authority (RSA) and An Garda Síochána are urging all drivers to park responsibly and not to park on footpaths or cycle lanes, as it poses a road safety risk to vulnerable road users and is an offence.
This campaign aims at raising awareness of dangerous behaviours on Irish roads.The audio campaign tackles five dangerous behaviours – speeding, drink driving, distracted driving, not wearing seatbelts and drug driving.
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Ease off the throttle. This campaign asks motorcyclists to slow down and ‘ease off the throttle’ as bikers speeding is a factor in a third of motorcyclist fatal collisions.
Raising awareness among male drivers that they are at increased risk on the roads
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Get This Season’s Killer Look”, is aimed at discouraging women from wearing their seatbelts under their arm, which can cause horrific injuries in the event of a collision.