Campaigns

Our road safety campaigns are a key part of our strategy to raise road safety awareness.

Explore RSA campaigns

Our road safety campaigns are a key part of our strategy to make everyone aware of the importance of road safety and the consequences of not obeying the law

Cycle safety campaign

The campaign and road safety appeal are being made as new research published by the RSA shows a worrying increase in people being injured while cycling

Explore campaign

Current campaigns

Lose Your Licence, Lose Your Independence

This campaign is designed to make disqualification more salient to young male drivers by making it relevant to them in a novel way. It is not about losing your licence; it’s about losing the freedom and independence that your licence gives you.

Time to Talk

This campaign aims to address the rising number of fatalities on our roads by encouraging people to have life-saving conversations with family members about their unsafe driving behaviours.

Speed Fallacy

Road safety campaign that demonstrates to drivers that the time they save when going over the speed limit by 10Km/h is minimal and not worth losing their licence or their life over.

E-scooters

Our new TV led E-scooter campaign aims to raise awareness of the new laws for E-scooters.

Vision Zero

Discover Mary Ward: A remarkable life cut short. Learn about her pioneering achievements and tragic end. From first to last, help us achieve Vision Zero.

Anti-drug driving

Anti-drug driving campaign by the Road Safety Authority (RSA). Facts. Garda drug testing. TV ad, radio ad. Consequences.Prescription and over the counter drugs.

Cyclists

Cyclists campaign by the Road Safety Authority (RSA). Cycling safely. Facts. Sharing the road with cyclists. Cycle safe, cycle smart. Vulnerable cyclists.

Crashed lives

Crashed Lives Drink Driving campaign by the RSA. For Ciaran. TV ads, radio ad, video. Ciaran Treacy.Facts about drink driving. Morning after TV ad, radio ad.

J1 Campaign

The J1 social media campaign is a joint campaign between RSA, USIT and An Garda Síochána to highlight the consequences of getting a drink or drug driving conviction for young males

Severe weather

Severe weather campaigns from the Road Safety Authority (RSA). Teresa Mannion. Be Winter-Ready. TV ads. Radio ads. Severe weather safety advice.

Seatbelts

Seat belts campaign by the Road Safety Authority (RSA). What do you think will happen? Collaboration with GPA and WGPA. Remembrance ribbon. Videos, social media

Not Even 1

The #NotEven1 campaign is aimed at making motorists aware of the importance of maintaining absolute focus behind the wheel, and the fact that you should never ever drink, as it impairs performance – which can put both the driver and other road users at serious risk.

Mobile phones and distractions

Mobile phone campaigns by the Road Safety Authority (RSA). Mobile phone use while driving. Facts. Anatomy of a split second. Distracted driving. Don’t look back.

Older pedestrians

Road safety campaign aimed at making motorists aware of older pedestrians to help reduce the number of fatalities and serious injuries among this age group.

Driver fatigue

Fatigue is the physical and mental impairment brought on by the lack of sleep. You become at risk of nodding off while driving and therefore increase your risk of being involved in a crash. You should never fight sleep at the wheel.

30km/h in urban areas

Promoting the benefits of 30km/h speed limit zones and build support for the introduction of the 30km/h limit in urban areas.

Emergency Services

Road safety campaign urging road users to act responsibly and safely when using the roads

Learner and Novice drivers

Reminding learner and novice drivers that a lower penalty point threshold applies to them

Ploughing Championships

Anti-speeding

Anti-speeding campaign by the Road Safety Authority (RSA). Facts about speeding and breaking speed limit. Slow Down. TV ad, Radio ad. Cathy Davey song.

Blocked footpaths / cycle lane safety

The Road Safety Authority (RSA) and An Garda Síochána are urging all drivers to park responsibly and not to park on footpaths or cycle lanes, as it poses a road safety risk to vulnerable road users and is an offence.

Dangerous Driving Behaviours

This campaign aims at raising awareness of dangerous behaviours on Irish roads.The audio campaign tackles five dangerous behaviours – speeding, drink driving, distracted driving, not wearing seatbelts and drug driving.

Young Scientist

Motorcycle safety

Ease off the throttle. This campaign asks motorcyclists to slow down and ‘ease off the throttle’ as bikers speeding is a factor in a third of motorcyclist fatal collisions.

Male drivers

Raising awareness among male drivers that they are at increased risk on the roads

Misuse of Seatbelts - Killer Look

Get This Season’s Killer Look”, is aimed at discouraging women from wearing their seatbelts under their arm, which can cause horrific injuries in the event of a collision.