Not Even 1

The #NotEven1 campaign is aimed at making motorists aware of the importance of maintaining absolute focus behind the wheel, and the fact that you should never ever drink and drive, as it impairs performance – which can put both the driver and other road users at serious risk.

For the campaign, a special edition jersey for each of the All Ireland winning goalkeepers was commissioned with the words “Not Even” over the number 1 on their back – drawing parallels between the necessity of a goalkeeper maintaining sharpness on the pitch to avoid conceding a goal, and the fact that you should never ever drink and drive – #NotEven1.

In the campaign, we see All Ireland winning goalkeepers, Sarah Healy (Galway), Nickie Quaid (Limerick), Monica McGuirk (Meath) and Niall Morgan (Tyrone) in the moments leading up to a match. We see the intensity and focus in each athlete, as they mentally and physically prepare themselves in a series of moving portraits and close-ups. 

Dialogue can be heard from the players telling their real-life experiences about the necessity of focus, maintaining clarity, sharpness and concentration when the stakes are at their highest - and how this parallels that of every road user.

Over the course of the film, we see the GPA and Vision Zero logos being revealed on an obscured jersey.

Towards the end of the film, we can hear Limerick’s Nickie Quaid say “You can’t do anything to impair your performance. When you’re on the road, one drink is too many.”

Each player then delivers the line “Not even one”, before we see Tyrone’s Niall Morgan, in a dressing room, putting on a jersey with the name and number “Not Even 1” printed on the back.

The campaign ends with the line “Never ever drink and drive.”

Collaboration with the Gaelic Players Association (GPA) and the Women’s Gaelic Players Association (WGPA)  2019-2021

We joined up with the GPA and the WGPA for a three-year collaboration to help drive behavioural change amongst a younger cohort of road users and reduce deaths and serious injuries on the roads. The campaign focuses on reducing the incidences of killer behaviours on Irish roads – using a mobile phone while driving and driver fatigue.

Stay focused

A reminder from the GPA and WGPA of the need to stay focused on the road and if you’re feeling tired to stop, sip, sleep. 

Remembrance ribbon 

In 2021 we and the GPA launched a social media campaign to remind drivers and passengers to wear a seat belt before they set off on their journey. One inter-county GAA player from every county in Ireland posted the image of a black ribbon on their social media, a seat belt strap reworked into a remembrance ribbon shape alongside the words ‘Never Forget’.