Dangerous Driving Behaviours

This campaign aims to raise awareness of dangerous driving behaviours on Irish roads.

The audio campaign tackles five dangerous driving behaviours – speeding, drink driving, distracted driving, not wearing seatbelts and drug driving.

It includes eight separate radio adverts (which also run on digital audio, including podcasts and other digital channels). The adverts have been developed using feedback from in-depth research and focus groups.

While they are relevant to all adults, they are specifically designed around insights from younger men who drive on rural roads to ensure that they are relevant to that sub-audience.

The campaign will air on radio and digital audio and will be shared across social media.

Dangerous Driving Behaviours Radio

Serial Killer Radio Speeding know the road radio Belt up Radio Autopsy Radio Autopsy Alternative Radio Mobile phones radio Drug Driving English Radio Drug Driving Irish Radio

Campaigns

Here are some of our latest campaigns, with resources to download for use with your students and other audiences.

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road safety Ploughing Championships

Visit us at the National Ploughing Championships from 17 - 19 September 2024. We will be located at Hub 1 in the Government of Ireland Village.

road safety Lose Your Licence, Lose Your Independence

This campaign is designed to make disqualification more salient to young male drivers by making it relevant to them in a novel way. It is not about losing your licence; it’s about losing the freedom and independence that your licence gives you.

road safety Dangerous Driving Behaviours

This campaign aims at raising awareness of dangerous behaviours on Irish roads. The audio campaign tackles five dangerous behaviours – speeding, drink driving, distracted driving, not wearing seatbelts and drug driving.

road safety E-scooters

Our new TV led E-scooter campaign aims to raise awareness of the new laws for E-scooters.

road safety Time to Talk

This campaign aims to address the rising number of fatalities on our roads by encouraging people to have life-saving conversations with family members about their unsafe driving behaviours.

Anti-speeding 30km/h in urban areas

Promoting the benefits of 30km/h speed limit zones and build support for the introduction of the 30km/h limit in urban areas.

visionzero Vision Zero

The new ‘Who was Mary Ward? Vision Zero’ campaign raises awareness of the fact that the first person in the world to die in a road crash happened here in Ireland and thousands more have lost their lives on our roads since then. It’s time we saw an end to road deaths in Ireland.

road safety Cycle safety campaign

RSA launch new cycle safety campaign with professional cyclist Imogen Cotter and Škoda Ireland.