No-one ever died asking their mates to wear their seat belt. Every time, every trip, everybody belt up.

Seatbelts

Promoting the use of seat belts as a key road safety behaviour.

Passenger seat belts

This campaign encourages drivers to ask their passengers, both in the front and rear seats, to put on their seat belt. As the driver of the car, you have the power and authority to tell anyone travelling with you to belt up.

The advice to everyone travelling in a car, whether driving or as a passenger, is to always wear your seat belt before you set off. 

Research on attitudes to seatbelt wearing of adults under 35 years showed that forgetting to wear a seat belt is the main reason for not wearing them. But the simple act of asking your passengers to put on their seat belt will help reduce fatalities and serious injuries. The same research also shows that passengers expect to be asked by the driver to wear their seat belt.

No-one ever died asking their mates to wear their seat belt. Every time, every trip, everybody belt up.

The facts behind our seat belt campaign

In a 2020 behavioural and attitudinal survey:

97% of motorists surveyed use a seat belt when they are a driver
97% use a seat belt when they are a front passenger
84% use a seat belt when they are a rear passenger.

Provisional Garda figures for 2020 show that one in four passengers and drivers killed were not wearing a seat belt.

What do you think will happen?

Our campaign encourages drivers to ask their passengers, both in the front and rear seats, to put on their seat belt before setting off.

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Get this season’s killer look

Our campaign aims to discourage women from wearing their seat belts under their arm. Please see more here.

Campaigns

Here are some of our latest campaigns, with resources to download for use with your students and other audiences.

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Anti-speeding 30km/h in urban areas

Promoting the benefits of 30km/h speed limit zones and build support for the introduction of the 30km/h limit in urban areas.

visionzero Vision Zero

The new ‘Who was Mary Ward? Vision Zero’ campaign raises awareness of the fact that the first person in the world to die in a road crash happened here in Ireland and thousands more have lost their lives on our roads since then. It’s time we saw an end to road deaths in Ireland.

road safety Cycle safety campaign

RSA launch new cycle safety campaign with professional cyclist Imogen Cotter and Škoda Ireland.

Drink driving J1 Campaign

The J1 social media campaign is a joint campaign between RSA, USIT and An Garda Síochána to highlight the consequences of getting a drink or drug driving conviction for young males

Anti-speeding Speed Fallacy

Road safety campaign that demonstrates to drivers that the time they save when going over the speed limit by 10Km/h is minimal and not worth losing their licence or their life over.

motorway safety Motorway Safety

This campaign demonstrates when and how to change lanes correctly on a motorway.

male drivers Male drivers

Raising awareness among male drivers that they are at increased risk on the roads

Road Users Misuse of Seatbelts - Killer Look

“Get This Season’s Killer Look”, is aimed at discouraging women from wearing their seatbelts under their arm, which can cause horrific injuries in the event of a collision.