2018 News

03 May 2018

Road Safety Authority research reveals that Irish road users not quite ready for self-driving cars

  • 40% of Irish adults believe self-driving cars are a ‘good idea’
  • 39% admitted they wouldn’t trust a self-driving car
  • 42% think they will lead to less road deaths/injuries
  • 53% plan to use their phones, read or watch television while their cars are in control

The Road Safety Authority (RSA) has today revealed the results of a national research survey it commissioned into the attitudes of Irish adults towards self-driving cars.

The study, which was conducted by Behaviour and Attitudes, was presented at the RSA’s Annual International Conference, which this year focused on Connected and Autonomous Vehicles (CAVs) or self-driving vehicles as they are more commonly known.

Overall awareness of the concept of self-driving cars is high (73%) among Irish adults, rising to 82% of Irish adults in the ABC1 demographic. Meanwhile, 36% of Irish motorists believe self-driving cars will be on Irish roads in 10 years or less.

The research showed that 40% of Irish adults believe self-driving cars are a ‘good idea’ – rising to 54% of those under 25 years old. However, there is still some way to go before Irish people have confidence in self-driving cars as 39% admitted they wouldn’t trust a self-driving car to bring them safely and securely to their destinations.

Despite these misgivings, the main perceived benefit of self-driving cars is primarily associated with easier and safer driving, with 42% of those interested in owning a self-driving car maintaining that they will lead to less road deaths and injuries. 

The survey also found that over a quarter (26%) of Irish adults’ express strong interest in owning a self-driving car – something that declines significantly with age – peaking at 41% of those under 25 years old. Over half (53%) of those interested in owning an autonomous car see themselves using the free time created by self-driving to use their phones, read or watch television, while 12% say they would use the time to sleep.

Speaking at the RSA’s conference on Connected and Autonomous Vehicles (CAVs), Ms. Liz O’Donnell, Chairperson, RSA said, “Connected and Automated Vehicle technologies are clocking up significant test miles across the world and have the potential to make a major positive impact on road safety. The transition period to self-driving vehicles needs to be carefully planned and managed in this country as this is likely to be the most challenging part of adopting this technology in Ireland. It is critical that Ireland has the right national regulatory framework in place to ensure the safe roll out of these ‘self-driving’ vehicles across the nation. For example, Irish road traffic laws will need to be updated to adapt to the new and emerging technologies.”

Commenting on the results of the research study Moyagh Murdock, Chief Executive of the Road Safety Authority, said: “I was somewhat surprised at the results of the research commissioned by ourselves about the awareness amongst the Irish public of how soon driverless and CAV vehicles could arrive on our roads. While we have some of the most cutting-edge technology companies, such as Apple, Google and Facebook, located here in this country and we are a hub for innovation, there appears to be relatively low expectations as to the potential for self-driving vehicles to improve road safety. I think we will see them on our roads much sooner than people currently realise. While some may say that we should be addressing issues such as potholes, road markings and signage before worrying about driverless cars, we must prepare for the inevitable arrival of autonomous vehicles by raising public awareness, identifying the necessary legislative changes, building capability on new roads and investing in technology infrastructure such as 5G. Today’s conference is a great opportunity to bring together the many and varied stakeholders in the equation to ensure Ireland is ready for the benefits and risks that connected and autonomous vehicles can bring. This will require more leadership from the EU which will in turn enable our own legislators make the necessary laws to prepare for their introduction!”

“The automotive space is going through a transitional period which will shape the industry beyond recognition, but the changes may also have a significant impact on road safety and have the potential to save lives. As part of its efforts to save lives on Irish roads, the RSA will continue to work to educate all road users about cutting edge automotive developments and the impact, for better or for worse, these may have on road safety in the future.”

The research study also addressed the extent to which motorists currently use self-driving features in their cars. The results show that 32% of Irish motorists indicated that their car currently has self-driving features, such as adaptive cruise control, automatic parking, intelligent speed adaptation, collision avoidance system and lane keeping assist – peaking at 42% of ABC1 motorists. Among those motorists with self-driving features available, 76% had ever used any of these features (this equates to 25% of all motorists).

See a list of speakers and their presentations here:


Notes

Key findings:

  • 73% of Irish adults are aware of the concept of ‘self-driving’ cars, rising to 82% of ABC1s.
  • 32% of Irish motorists indicate their current car has any of the listed self-driving features. ‘Any’ current availability of self-driving features peaks at 42% of ABC1 motorists.
  • Among those motorists with self-driving features available, 76% had ever used any of the features (equates to 25% of all motorists)
  • 40% of Irish adults agree self-driving cars are a ‘good idea’ – rising to 54% of those under 25 years.
  • 35% of adults would trust a self-driving car to bring them safety and securely to their destination – peaking among under 25 years and motorists who have used in-car features.
  • 36% of Irish motorists think self-driving cars will be on Irish roads in 10 years or less. Those under 25 years, ABC1s, and Dubliners are most likely to think autonomous cars will be on Irish roads in 10 years or less.
  • 26% of Irish motorists indicate strong interest in owning a self-driving car. Interest in owning a self-driving vehicle declines significantly by age – peaking at 41% of those under 25 years.
  • 28% of Irish adults express strong interest in using self-driving public transport. Interest in self-driving public transport peaks at 42% of those under 25 years.
  • The perceived main benefit of autonomous cars is primarily associated with easier driving and less road fatalities/injuries. Over 40% of those interested in owning an autonomous car think they will lead to less road deaths and injuries. Those under 25 years are much more likely to associate autonomous cars with the benefit of easier driving than less road deaths and injuries.
  • Over half of those interested in owning a self-driving car see themselves using the time created to use their phone or read/watch TV. Predicted use of phone peaks among those under 25 years.
  • The expense of purchase and maintenance is the most prominent concern around autonomous cars. Those ‘not interested’ in owning an autonomous car are most likely to mention concerns around the potential for danger with non-self-driving cars and VRUs.

 


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