Mess & Crash

Mess & Crash

RSA launched the Mess and Crash campaign to highlight the danger of speeding: Every time human error causes a road collision it is the speed of the vehicles which determines the outcome – whether someone lives or dies, or is maimed for life.

Speed is directly killing an average of 141 people a year in Ireland, but impacting over 500 road deaths a year, making speed the biggest contributing factor to road deaths in Ireland.

But research shows that a reduction in speed leads to a reduction in collisions.  "We are committed to making our roads safer," says Assistant Chief Constable Roy Toner.  "In the first three years of the Safety Camera Scheme, there has been a 41% reduction in the number of fatal or serious injury collisions."

Gay Byrne, Chairman of RSA, sums it up: "The faster the speed, the bigger the mess."

Radio Ads

Statistics

Everyone is at risk.  These were the drivers responsible for fatal or serious injury collisions by age and gender in the Republic of Ireland from 1996 to 2004.